welcome to surfing paradise

Welcome to Groundswell

What is surf paradise? Is it a place? A state of mind? What does surf paradise mean to you? Groundswell is all about finding that place. Whether it's checking out the latest gear, immersing yourself in the surfing lifestyle, or watching some of the sickest video this side of the pipeline, we've got you covered.

On our site you'll find:

So take off your sandals and wax your board up... you're here. And hey, if you are ever in Ventura, CA, look us up!

Latest News

Simon Craven wins the Maui invitational

Late July saw some of the best surfing the world has ever seen. The water temperature and currents brought perfect conditions for the Maui Invitational and the field wasted no time in shredding last year's scores. When the dust settled Simon Craven won his first ever Maui title. Fresh off his win in Australia, it looks like Simon's a name we'll be hearing a lot of in the future!

Velosurty releases new board

Up and coming surf shop Velosurty released a their new long board last month. "Keerang!" echo's the super-hero theme of their last long board, "Bang-Pow!" Artist Kelly Crandle supplies the look and feel. This board guarantees a smooth ride and eye-catching looks. In stores next month. While you're at it, check out our new boards as well!

Like the new look?

You may have noticed things look a little different here at Groundswell! We'll we decided it was time for a change and wanted a fresher look.